LAUNCHED IN 1998 AS ONE OF I.T'S HOUSE BRANDS, 5CM IS A UNISEX FASHION LABEL THAT OFFERS HIGH-END MEN'S AND LADIES' COLLECTION, WHICH INTERPRETS SIMPLICITY AND CASUAL MINIMALISM WITH ITS SIGNATURE DENIM AND COTTON-TRILL GARMENTS. WITH AN ESTABLISHED LEADING POSITION IN HONG KONG MEN'S-WEAR MARKET, 5CM LAUNCHED ITS DEBUT LADIES' COLLECTION AT ITS 10TH ANNIVERSARY, DELIVERING A COMPREHENSIVE AND STYLISH CHOICE TO THE LADIES' MARKET.

5CM'S TAILOR-MADE ITEMS MAINLY FOCUS ON SUIT-TAILORING, WHILST FABRICATION, SILHOUETTES, CUTS AND PRODUCTION ARE ADVANCED FOR A NEW HEIGHT OF QUALITY AND STYLE. A VAST RANGE OF SUITS ARE INTRODUCED EACH SEASON, WITH DRAPING AND LAYERING AS HIGHLIGHTED DETAILS.

TO EMBOLDEN ITS SOPHISTICATED, REBELLIOUS AND GLOBAL IMAGE, 5CM PROUDLY ANNOUNCES ITS COLLABORATION WITH WORLD-RENOWNED PHOTOGRAPHER DAVID ROEMER AGAIN FOR ITS LATEST AD CAMPAIGN STARRING ASH STYMEST. THE GRAYSCALE CAMPAIGN, IN WHICH STYMEST SPEAKS FOR A SUBTLE, DAINTY STYLE AS A PERFECT VISUAL TRANSLATION OF THE 5CM AESTHETICS.